16
Nov

Vista Group

Cinema VGIVista Group International Limited was added to the portfolio via IPO in mid 2014. The primary listing is in New Zealand, and this relatively small business of 300 employees is the world’s largest supplier of cinema ticketing software with a global share of more than 35%. Interestingly, Australasia leads the world in cinema ticketing and loyalty systems. Our channel checking confirmed a premium position in both mature exhibition markets in the US and Australia and also leading positions in emerging markets like Mexico, Argentina and China.

Vista has grown their global position with a strong focus on product development and is currently investing significantly in the use of sales data to help clients improve movie marketing. This ‘big data’ investment has potential to outstrip growth of the cinemas in emerging markets, with movie houses and exhibitors currently poorly positioned to focus their vast movie marketing dollars.